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Hyundai Grand i10 Nios Corporate: A Tailored Option for Value-Driven Buyers

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Hyundai Grand i10 India set its sights on budget-conscious car buyers with the recent launch of the Grand i10 Nios Corporate Edition. This strategic addition to the popular hatchback lineup slots in between the Magna and Sportz trims, offering a compelling blend of practicality, affordability, and a touch of corporate-focused features.

Targeted Approach, Competitive Price

The launch of the Corporate Edition comes amidst a slight decline in the Grand i10 Nios’ sales figures. Recognizing this, Hyundai aims to reignite interest with a variant priced competitively. Starting at ₹6.93 lakh (ex-showroom) for the manual transmission and ₹7.58 lakh for the AMT, the Corporate Edition undercuts the Sportz variant while offering some unique features.

Subtle Enhancements for a Distinctive Look

The exterior of the Corporate Edition boasts subtle upgrades compared to the Magna trim. These include stylish 15-inch steel wheels with dual-tone covers, a sleek black radiator grille, and body-colored door handles and ORVMs. Standard LED taillights and DRLs enhance visibility and add a modern touch. Further distinguishing the Corporate Edition is a special corporate emblem on the tailgate, signifying its targeted audience.

For paint options, Hyundai provides a wide range of seven monotone colors, including classic Atlas White, Typhoon Silver, and Titan Grey. There are vibrant options like Teal Blue and Fiery Red, along with a brand new Amazon Grey shade to cater to diverse preferences.

Stepping Inside: Comfort and Convenience

The cabin of the Corporate Edition prioritizes comfort and functionality. The driver’s seat gets height adjustability, a welcome feature for a comfortable driving experience. Footwell illumination adds a touch of sophistication, while the dual-tone grey theme creates a pleasant ambience. Passengers benefit from a seatback pocket behind the front seats, offering additional storage space.

While the Corporate Edition doesn’t boast the top-of-the-line features found in higher trims, it retains the Grand i10 Nios’ proven 1.2-liter Kappa petrol engine. This engine delivers a balance of performance and fuel efficiency, making it suitable for daily commutes and highway cruising. Buyers can choose between a 5-speed manual transmission or a convenient automatic transmission (AMT) for a smoother driving experience.

A Strategic Move for Hyundai

The launch of the Corporate Edition highlights Hyundai’s strategic approach to cater to a specific segment within the Indian car market. By offering a variant with targeted features at an attractive price point, Hyundai aims to capture the interest of corporate fleet buyers and budget-conscious individuals seeking a reliable and stylish hatchback.

The Corporate Edition goes beyond just being a new trim level. It’s a strategic move to address a specific market need and potentially reignite sales for the Grand i10 Nios. Whether it achieves this goal remains to be seen, but the Corporate Edition certainly offers a compelling proposition for value-driven car buyers in India.

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